Always-on PPC reporting
Campaign, ad group, keyword, and conversion data refreshes automatically — as often as every 15 minutes — so your dashboards are never stale.
Google Ads Metabase Connector
Sync your Google Ads campaigns, ad groups, keywords, and performance metrics straight into Metabase — no manual CSV exports and no API code. Point-and-click setup in under five minutes.
CONNECT TO METABASE
What is the Google Ads Metabase Connector?
The Google Ads Metabase Connector automatically syncs your Google Ads data into a dedicated database and surfaces it in Metabase — giving your whole team live PPC dashboards and reporting without manual exports or a single line of API code.
Metabase is the open-source business intelligence platform for interactive dashboards and reports. With the Metabase Connector your analysts can track spend, clicks, conversions, and ROAS alongside the rest of your business data, then refresh it automatically on a schedule you control.
Campaign, ad group, keyword, and conversion data refreshes automatically — as often as every 15 minutes — so your dashboards are never stale.
Your Google Ads data lands in a managed Azure SQL database with tables, keys, and relationships pre-built. Connect Metabase, or any SQL client, directly.
Blend Google Ads spend with HubSpot, LinkedIn Ads, and other sources, included at no extra cost, to tie ad clicks to closed revenue in one dashboard.
Skip the Google Ads API, custom scripts, and manual downloads. Point-and-click setup connects your account in under five minutes.
Why Metabase
The Google Ads interface is built for managing campaigns, not analyzing them. Reports are siloed, history is capped, and the moment you export to a spreadsheet the numbers are already out of date. Piping Google Ads into Metabase turns raw campaign data into governed, always-fresh dashboards your whole team can use — and lets you blend it with every other source that matters to the business. Here are some of the things teams build once the data lands in Metabase:
Google Ads rarely works alone. Join its spend and conversions with LinkedIn Ads and CRM revenue in one dashboard to see true blended ROAS and decide where the next dollar should go.
Track daily and month-to-date spend against target in a live gauge. Teams that pace in Metabase routinely pull overspend from double digits back to within a couple of percent of plan.
Rank every keyword and search term by cost per conversion, CTR, and revenue side by side. Scale the winners and pause the money-losers without scrolling through the Google Ads UI.
Tie ad clicks to closed deals by blending Google Ads with your CRM — essential for B2B, where a conversion’s real value only emerges weeks later as leads qualify and close.
Give leadership one screen — spend, conversions, ROAS, CPA, and month-over-month trend — instead of a twelve-tab export. It refreshes on its own, so the weekly update writes itself.
Google Ads limits how far back detailed data goes. Because your data lands in your own SQL database, you keep full history for year-over-year and seasonality analysis Metabase charts instantly.
A live Metabase report built directly on your synced Google Ads data.
How it works
No ETL engineers. No Google Ads API code. Point-and-click setup that takes under 5 minutes.
Authenticate your Google Ads account via OAuth from the Datawarehouse.io app. Manager (MCC) or single-account access works. Takes under two minutes.
Start your trial and receive your connector credentials from the Datawarehouse.io app. Then add your provisioned database in Metabase (select SQL Server as the database type) following the instructions here.
We build all your Google Ads tables and relationships in the database, then sync your data on your chosen schedule — from every 24 hours down to every 15 minutes.
Your Google Ads data belongs in Metabase — not locked behind the platform’s built-in reports. Start your free trial today.
Frequently asked questions
Everything you need to know before getting started.
The Google Ads Metabase Connector by Datawarehouse.io automatically connects Google Ads to Metabase. It provisions a dedicated database, creates all necessary tables and schemas, and continuously syncs your Google Ads data — campaigns, ad groups, keywords, ads, and metrics — without any ETL engineering.
Datawarehouse.io provisions a dedicated Azure-hosted MS SQL Server database, creates all tables and schemas, then continuously syncs your Google Ads data on your chosen schedule. Your database credentials are available in the Datawarehouse.io app. Add your provisioned database in Metabase (select SQL Server as the database type) and start building dashboards in minutes.
Your sync frequency depends on your plan: Lite syncs every 24 hours, Standard every 6 hours, Advanced every hour, and Max every 15 minutes. Standard, Advanced, and Max users can also set their preferred sync time.
Yes. HubSpot, LinkedIn Ads, and other data sources are available from the Datawarehouse.io app, included at no extra cost. Blend Google Ads spend with CRM revenue and other paid media in a single Metabase dashboard for true cross-channel attribution.
Yes. All Datawarehouse.io apps allow you to add other users to your account or database. Users can be added in seconds through our self service user interface.
Yes. SOC 2 certified and GDPR compliant. All data is encrypted in transit and at rest. Only you have read-only access to your Azure SQL database. Google Ads authentication uses OAuth 2.0. Data is processed in Azure EU West or North America depending on your billing region.
Yes. Users on the Standard (6-hour), Advanced (1-hour), and Max (15-minute) plans can set their preferred sync time from the Datawarehouse.io app.
No. The connector handles all Google Ads API access, pagination, and schema management for you. There is no code to write and no API quota to manage — point-and-click setup connects your account in under five minutes.
Yes. A free trial is available on every plan.
Sicurezza
Independently audited security controls covering availability, confidentiality, and processing integrity.
All data encrypted in transit and at rest. Only you have read-only access to your Azure SQL database. Google Ads authentication uses OAuth 2.0.
Data processed in Microsoft Azure EU West or North America depending on your billing region.
Your data lives in its own dedicated Azure SQL database — never shared with other customers. Provisioned, maintained, and backed up for you.
Join 10,000+ teams who’ve eliminated manual exports.
