Always-on campaign reporting
Campaign, ad set, ad, and creative data refreshes automatically — as often as every 15 minutes — so your dashboards are never stale.
Meta Ads Excel Connector
Sync your Meta Ads campaigns, ad sets, ads, and performance metrics from Facebook and Instagram straight into Excel — no manual CSV exports and no API code. Point-and-click setup in under five minutes.
CONNECT TO EXCEL
What is the Meta Ads Excel Connector?
The Meta Ads Excel Connector automatically syncs your Meta Ads data — across Facebook, Instagram, Messenger, and the Audience Network — into a dedicated database and surfaces it in Excel, giving your whole team live campaign dashboards without manual exports or a single line of API code.
Excel is the world’s most widely used spreadsheet and analysis application for interactive dashboards and reports. With the Excel Connector your analysts can track spend, conversions, ROAS, and creative performance alongside the rest of your business data, then refresh it automatically on a schedule you control.
Campaign, ad set, ad, and creative data refreshes automatically — as often as every 15 minutes — so your dashboards are never stale.
Your Meta Ads data lands in a managed Azure SQL database with tables, keys, and relationships pre-built. Connect Excel, or any SQL client, directly.
Meta buries conversions and revenue inside nested action arrays. The connector lands them as clean, query-ready tables so ROAS and CPA are simple to report.
Skip the Meta Marketing API, custom scripts, and manual downloads. Point-and-click setup connects your account in under five minutes.
Why Excel
Meta Business Manager is built for launching campaigns across Facebook and Instagram, not analyzing them. Its reporting is hard to trend over time, buries conversions and revenue inside nested arrays, and forces a CSV export the moment you need to combine it with anything else — Excel offers no native Meta Ads connector at all. Syncing Meta Ads into Excel turns that raw data into governed, always-fresh dashboards you can blend with every other channel. Here are some of the things teams build once the data lands in Excel:
Meta spans Facebook, Instagram, Reels, Stories, and the Audience Network. Compare spend and ROAS by platform and placement to see whether Feed, Stories, or Reels actually earns its budget.
Meta’s conversions and revenue are buried in nested action arrays. Surface Pixel and Conversions API events in Excel to report purchases, revenue, ROAS, and CPA the way finance defines them.
Track frequency, CTR, and CPM by ad and creative over time so you can refresh creative before performance — and budget — quietly erodes.
Go past Ads Manager’s flat exports. Drill from campaign to ad set to ad to individual creative in one workbook to see exactly what’s driving — or dragging — results.
Break performance down by age, gender, region, and device to find the segments that convert, and stop paying to reach the ones that don’t.
Meta is rarely the only channel. Blend it with HubSpot, Google Ads, and other sources to credit the full funnel and tie Meta spend to real pipeline and revenue.
A live Excel report built directly on your synced Meta Ads data.
Data coverage
Every subscription includes the full Meta Ads data model — campaigns, ad sets, ads, creatives, audiences, the placement and demographic breakdowns that span Facebook and Instagram, and the conversion and revenue metrics that tie them together — synced to your database and ready to query.
All tables include your account, campaign, and date fields. Read the full table definitions here.
How it works
No ETL engineers. No Meta Marketing API code. Point-and-click setup that takes under 5 minutes.
Authenticate your Meta Ads account via OAuth from the Datawarehouse.io app. Meta Business or Ad Account access works. Takes under two minutes.
Start your trial and receive your connector credentials from the Datawarehouse.io app. Then add the database as a Data Source in Excel following the instructions here.
We build all your Meta Ads tables and relationships in the database, then sync your data on your chosen schedule — from every 24 hours down to every 15 minutes.
Your Meta Ads data belongs in Excel — not locked behind Ads Manager exports. Start your free trial today.
Frequently asked questions
Everything you need to know before getting started.
The Meta Ads Excel Connector by Datawarehouse.io automatically connects Meta Ads to Excel. It provisions a dedicated database, creates all necessary tables and schemas, and continuously syncs your Meta Ads data — campaigns, ad sets, ads, creatives, audiences, placements, and conversion metrics across Facebook and Instagram — without any ETL engineering.
Datawarehouse.io provisions a dedicated Azure-hosted MS SQL Server database, creates all tables and schemas, then continuously syncs your Meta Ads data on your chosen schedule. Your database credentials are available in the Datawarehouse.io app. Add the database as a Data Source in Excel and start building dashboards in minutes.
Your sync frequency depends on your plan: Lite syncs every 24 hours, Standard every 6 hours, Advanced every hour, and Max every 15 minutes. Standard, Advanced, and Max users can also set their preferred sync time.
Yes. HubSpot, Google Ads, and other data sources are available from the Datawarehouse.io app, included at no extra cost. Blend Meta Ads spend with CRM revenue and other paid media in a single Excel workbook for true cross-channel attribution.
Yes. All Datawarehouse.io apps allow you to add other users to your account or database. Users can be added in seconds through our self service user interface.
Yes. SOC 2 certified and GDPR compliant. All data is encrypted in transit and at rest. Only you have read-only access to your Azure SQL database. Meta Ads authentication uses OAuth 2.0. Data is processed in Azure EU West or North America depending on your billing region.
Yes. Users on the Standard (6-hour), Advanced (1-hour), and Max (15-minute) plans can set their preferred sync time from the Datawarehouse.io app.
No. The connector handles all Meta Marketing API access, pagination, and schema management for you. There is no code to write and no API quota to manage — point-and-click setup connects your account in under five minutes.
Yes. A free trial is available on every plan.
Security
Independently audited security controls covering availability, confidentiality, and processing integrity.
All data encrypted in transit and at rest. Only you have read-only access to your Azure SQL database. Meta Ads authentication uses OAuth 2.0.
Data processed in Microsoft Azure EU West or North America depending on your billing region.
Your data lives in its own dedicated Azure SQL database — never shared with other customers. Provisioned, maintained, and backed up for you.
Join 10,000+ teams who’ve eliminated manual exports.
